Result Oriented Email Marketing

Increase Your ROI by Email Marketing

Email marketing has become an essential tool for business ever since the introduction of the Internet to the world, however some campaigns that make it through to our inboxes are absolute rubbish that we don’t take any notice of. This article seeks to explain what email marketing really is, why companies should use it and how they should go about doing so.

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Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:

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Our Process

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All good marketing starts with setting goals, and email marketing’s no different. To run a successful email marketing campaign, First We think about what we want to achieve.

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Understand Email Types

Then We understand the different types of email that We can send. People group these in different ways, but here are the three key email types. We’re all familiar with promotional emails, which talk about offers and sales and are self-promotional.

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design process

Target Audience

Then we likely know who your audience is. If you’re just getting started, you’ll have to make some educated guesses so you can target your content. Don’t worry; you’ll start collecting subscriber info the minute we send your first campaign, so next time round, you’ll have real data to work with.

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Create Great Options

To do that, we create attractive option forms that get attention and encourage people to sign up. Experiment with different types of optin forms on different parts of your site, including: Welcome gates, which appear when people arrive on your site. You can also use our page slide feature so people can get straight to the content when they’re ready. Lightbox popups, which can appear on any page and temporarily blank out the rest of the content to focus on the optin. These convert very well. Exit-intent popups, which appear when people are about to leave the site. That’s a good time to offer your lead magnet.

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Once you know your goals, email type and audience and you’ve attracted people onto your list with targeted optins, it’s time to plan your email marketing campaign.

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