Why Branding Matters?


Stand Out in the Crowd!

Good logos convey the core tenets of an organization and what that organization does. Professional logo designers will perform industry and client research, brainstorm ideas, and create sketches with their client while following principles of good logo design.

  • Modern and evergreen logo for your business.
  • Branding that stands out in the crowd.
  • Strategic approach towards redesigning brand.

Even though they're often just small images, logos carry a whole lot of meaning -- and designing one comes with a whole lot of responsibility, too. Logos are usually the most recognizable representation of a company or organization. And with more information available to the average consumer today, logos also have to quickly and effectively communicate on behalf of their brand. To tackle such a complex challenge, many brands choose to hire outside help. But for those of us who are brand new to the logo design process, working with freelancers to design a logo can be a challenge in itself. We thought it'd be interesting to talk to a few of these designers who know what it's like to create logos from scratch. From the concept stage to the final product, what goes into designing a logo? How are designers able to capture an organization's mission and personality into a single, simple image, especially when they aren't a part of the organization themselves? Read on to find out.

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Our Logo Design Process

Our comprehensive logo design strategy ensures a perfectly crafted logo for your business.

Exploration

Before a designer like Tyler even thinks about putting pen to paper, he has to do his research. "Researching the field or industry helps designers get a sense of the environment the logo's going to live in," said Tyler. This is especially true for designers who haven't done prior work in that field or industry. "You need to know the trends and what's appropriate."

seo process

Sketches

"We usually try to present the client with between two and three possibilities," . "Any more than that and you might find yourself doing revisions on all of your ideas, which sets you up with a lot more work and them up with a much higher bill."

design process

Digitization

Researching the field or industry helps designers get a sense of the environment the logo's going to live in," . This is especially true for designers who haven't done prior work in that field or industry. "You need to know the trends and what's appropriate." The appropriate look and feel of a real estate logo, for example, is going to be different than those of a restaurant or band logo. "You've got to see what's out there," he says. "Which conventions are worth keeping? From there, you can start thinking about how to differentiate the new logo will from the tons of pre-existing ones."

seo process

Color

Selecting a color palette is one of the most impactful choices you can make while developing your brand aesthetic. Choosing the right logo colors can highlight your business’ strengths and help you attract the right customers. And, as you might guess, the wrong combination can have the reverse effect.

seo process