In today’s time, making a mobile application isn’t rocket science. However, making a successful mobile application is a process involving quite an extensive pre-planning. Building your mobile application could be as easy as opening up the IDE, throwing a few things together, doing a fast round of testing, and submitting it to an App Store, all done in half day’s work. Or you can make it an extremely involved process involving rigorous up-front design, QA testing on a whole lot of devices, usability testing, a full beta lifecycle, and then deployment some different ways. The path you choose will give shape to your vision. With that said, here’s a look at the app development lifecycle and the objectives and challenges along the way.
All apps start with an idea, even if yours is just to have a mobile app presence. Refine that idea into a solid basis for an application. Make sure your initial analysis includes actual demographics, motivations, behavior patterns and goals of your buyer persona. During each stage of the process, keep the end user in mind. Now, try to think of your customer’s lifecycle, once their characteristics are pinned down. After you reach them, they need to be acquired, converted, retained and their loyalty nurtured. By the end, you should understand how the customer will be using the digital product. Doing this at the very onset will set you on firm footing, and your clarity will give you and your investors, much-needed confidence.