Pay Only for Actual Advertisement

Quickest Way to Increase Traffic

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.

  • Quickest Way to Increase Traffic
  • Thorough optimization to increase rank.
  • Landing page design and integration.

Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $3 for a click, but the click results in a $300 sale, then we’ve made a hefty profit

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Our Process

Our comprehensive SEO strategy ensures increase in ranking in different search engines.

Goal Setting

It is important to set the objective of our campaign. Ad objective will help you to drive your campaign effectively. Identify your ad objective We keep it in mind while planning your campaign strategy. Your ad objective or marketing objective can be brand awareness, lead generation, to increase your website traffic and to increase the sale of your website. For each objective, We plan your ad strategy, which helps to fulfill your goals.

seo process

Choosing Patform

There are various platforms available for PPC ads like Google, Yahoo, Bing and social media channels like Facebook. We Choose wisely your platform and plan your ad campaign strategy, according to it. Google is the most effective and famous platform for PPC campaigns. Google Adwords is an advertising interface provided by Google, which is used to plan and publish Google ads. Similarly, Bing ads and Facebook ads provide all required interfaces for an effective PPC campaign.

design process

Plan Targeting

After setting your campaign goal and choosing the right platform for your ad, Our next step is to plan your ad targeting for your most relevant audience. There are two types of targeting. You can target audience for a specific geographic location and you can also optimize your campaign for a specific device type, operating systems and wireless networks.

seo process

Ad scheduling:

Ad scheduling is important for optimizing your ad strategy. You can show your ad whenever a customer searches online or you can show your ad on certain days, or during business hours when you’re there to handle customer inquiries. Your ads give different performance result on different days of the week and different hours of a day. Therefore, have a look at which online days and hours are most suitable for your business and then schedule your ad during these times to increase your exposure. You can also adjust your bid for less performing hours and days.

seo process

Filter out Negative Keywords:

In pay per click advertising, negative keywords prevent your advertisements from displaying for particular keywords. Identify the keywords that you don’t want your ads to show up for and add them to your negative keyword list. A well-researched Negative Keyword list will reduce the cost of your ad by filtering out non-converting traffic and irrelevant clicks. It also improves your ROI by reducing the average CPC. PPC Campaign

seo process